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GT SMART Ad Campaign
Fall 2003/Spring 2004:

(Click image to watch ad)

Make-up ad campaign
Ad - "Make-up" length .30
(Requires Quicktime plugin)

Firstdate ad campaign
Ad - "First Date" length .30
(Requires Quicktime plugin)

GT SMART gratefully acknowledges Sawyer Riley Compton (now Blattner Brunner/SRC) for donating their services to create this dynamic advertising campaign.

The ad campaign ran in 11 Regal movie theaters in the Atlanta metro area, 17 county cable networks in the metro Atlanta area, Bravo, HGTV, the Food Network, and on the scoreboard during Tech home games.

About GT SMART

GTSMART (Students Managing Alcohol Risk at Tech) is a campus-community coalition established to address high-risk drinking and its harmful effects on Georgia Tech’s campus and in the community. GT SMART is part of the “A Matter of Degree” (AMOD) project, managed by the American Medical Association and developed to reduce alcohol consumption among college students. Georgia Tech is one of ten universities in the country to receive a grant for the AMOD project.

Funding and Oversight

The AMOD project is funded through a grant from The Robert Wood Johnson Foundation, and administered by the American Medical Association (AMA). September 2004, the Robert Wood Johnson Foundation renewed the grant through 2008. In 2003-2004 additional funding was made possible by a grant from the State of Georgia’s Children and Youth Coordinating Council. This grant was renewed for a second year in June 2005, ending in 2006.

Mission

GT SMART seeks to change the alcohol environment on campus and in the community by focusing our efforts on creating strategies to change the environment that passively permits or actively encourages high-risk drinking.

To achieve the overall program mission,
GT SMART established the following goals:

  • Work with the campus community to develop and implement data driven interventions to improve the quality and availability of alcohol related information and education on campus.
  • Collaborate with the Alumni Association and other campus groups to develop a comprehensive outreach program for Georgia Tech Parents.
  • Develop and implement additional Environmental Management Techniques to reduce the second hand effects of high risk drinking on campus and in the civic community.
  • Employ a strategic plan for institutionalizing GT SMART programs on and off campus.